SHIFT wasn’t born in a boardroom; it was ignited by a spark of innovation. In 2014, a shared vision brought together two passionate visionaries, Sheikh Faisal Al-Thani and Abdulrahman Totonji. They recognized a diverse landscape of businesses—from construction projects to hospitality ventures—a microcosm of the global market. Within this variety, they saw a common opportunity: the potential for sustainable growth management.

The journey began with a challenge—streamlining operations across these diverse entities. This challenge tested their resolve but also fueled their passion for creating a future where businesses could thrive alongside a changing market. They realized that true success wasn’t just about profit, but about implementing sustainable growth management practices that could be applied across any industry.

This realization became the foundation of SHIFT. They transformed from restructuring experts into a team of passionate strategists, honing their expertise by combining sharp business acumen with a deep understanding of sustainable growth management practices. They learned from every challenge, from navigating market shifts to managing complex entities.

Today, SHIFT embraces a growth mindset in both its operating entities and investment portfolios. We partner with businesses of all sizes, fostering their potential for long-term sustainable growth across various industries. We navigate the evolving business landscape, unlocking potential through innovative strategies and a steadfast focus on sustainable growth.