SHIFT Group Announces Investment and Partnership with Bahrain-Based Live Shopping Platform Siin
Doha, Qatar – May 11, 2026 – SHIFT Group, the Qatar-based diversified business group, has announced an investment and partnership agreement with Bahrain-based live commerce platform Siin, marking a significant step toward advancing digital commerce innovation and strengthening regional collaboration.
The partnership agreement was officially signed during a ceremony held on Monday, May 11, 2026, at SHIFT Group’s headquarters in Doha. The event was attended by senior leadership representatives and partners from both organizations.
The agreement was signed by Ms. Joy Alvarez, CEO of SHIFT Group, and Mr. Hesham AlSaati, Co-Founder and CEO of Siin, in the presence of Mr. Abdulrahman Totonji, Managing Partner of SHIFT Group.
The partnership reflects SHIFT Group’s long-term vision of shaping a future where business growth and sustainable development go hand in hand through innovation, investment, and technology-driven transformation. As part of its commitment to identifying forward-looking opportunities, SHIFT Group invests in businesses and platforms that contribute to the evolution of Qatar’s digital economy.
The investment reflects SHIFT Group’s focus on supporting technology-driven platforms that contribute to the future of digital commerce, entrepreneurship, and community engagement within the region.
Through this collaboration, Siin will work closely with SHIFT Group’s specialized trading card and collectibles hub, Art of Cardz (AOC), to introduce livestream commerce and digital auction infrastructure tailored to the growing trading card games (TCG), collectibles, and enthusiast community in Qatar.
Qatar Living, a leading digital media and marketplace platform, will further support the partnership through media exposure, audience reach, community engagement, and promotional initiatives designed to strengthen market visibility and user engagement within Qatar.
Founded in Bahrain in 2024, Siin is a GCC-based live shopping and tech company positioning itself as the leading Gulf’s social commerce platform, combining live streaming, real-time auctions, and marketplace experiences to create interactive commerce across the region.
Built around the vision of connected sellers and buyers via trusted transacting ecosystems, Siin integrates livestream commerce, digital auction infrastructure, payment and fulfillment enablement, as well as AI-driven discovery, trust, and safety systems designed to support scalable user experiences.
The company also aims to bridge digital and real-world interaction through hybrid “phygital” experiences that combine commerce, entertainment, live events, and creator-led engagement.
The platform currently operates across Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, and Qatar as part of its ongoing regional growth strategy. Commenting on the partnership, Mr. Abdulrahman Totonji, Managing Partner of SHIFT Group, said:
“At SHIFT Group, we continuously seek partnerships that align with our vision for sustainable growth and technology-driven transformation. Siin represents a new generation of interactive commerce experiences that bring together digital engagement, live commerce, and community-driven interaction. This investment reflects our confidence in platforms that are shaping the future of digital commerce in Qatar, and we look forward to the long-term opportunities this collaboration can create.”
Mr. Hesham AlSaati, Co-Founder and CEO of Siin, added:
“Partnering with SHIFT Group marks an important milestone for Siin’s presence in Qatar. SHIFT Group’s strong ecosystem, forward-thinking leadership, and digital reach through platforms such as Qatar Living create valuable opportunities to strengthen live commerce experiences while building deeper engagement within the local community.”
The partnership further reinforces SHIFT Group’s commitment to innovation, digital transformation, and sustainable growth across its diversified portfolio spanning manufacturing, real estate, engineering consulting, retail, media and marketplaces, trading and contracting, and portfolio investments.
The partnership also aligns with Qatar National Vision 2030 by supporting innovation, entrepreneurship, digital transformation, and the continued development of a diversified knowledge-based economy.